Promo News showcases Helen Downing's promo hat trick.

Love This City

Colourful Day

Green Grass

Matt Abbott, Alan Pownall and Andy Burrows's (formerly Razorlight's drummer) new band, I Am Arrows, all chose Helen to launch their latest singles. Her producer Charlie Forte recounts Helen's launch into the world of promos.

Why settle for one when we can do three: a far from work shy attitude adopted by Helen Downing, and the results speak for themselves in the form of Matt Abbott, Alan Pownall and I Am Arrows.

The first, Matt Abbott's 'Love This City', was shot on Friday and Saturday night showing the beautiful debauchery that is Wakefield high street.

After this we all felt it was time for a holiday so what better place to go than Cuba for the Alan Pownall 'Colourful Day' shoot. A diet of lobster and mojitos kept the morale high as we spent 7 days embracing Cuban culture and having a hilarious time with the team out there with a bit of filming chucked in for good measure.

No rest for the wicked as they say so 48 hours after having touched down in Heathrow we found ourselves aboard a ferry to the Isle of Wight with 'I am Arrows' to film their promo for 'Green Grass'. Set in the surreal world of Blackgang Chine with a serving of 50's style glamour your imagination is forced to run wild as you travel from Cowboy town to neanderthal man and everything in between.

As you can see all the hard work paid off, and with the mountain of briefs coming in each day watch this space for the latest installment.

Check out the Promo News article here.